Our Mission
We think a home should be comfortable. Inviting. Unintimidating. And above all, yours.
When interiors all started to feel the same, Bed Threads did things differently. We’re all about colour, creativity, and inspiring anyone to make their home their own – even if you’re not in your dream space just yet. It’s what compelled us to innovate a truly modern way to make the bed. We call it Build Your Own Bedding Bundle™ and it’s now our bestselling, flagship product that let’s you completely customise your dream bed (in millions of unique combinations, no less).
Our ever-expanding colour range and line-up of home essentials ensure you never run out of new ways to express your personal style. To keep you inspired, we partner with artists and creatives the world over to share their spaces through our monthly home tour series The Makers.
But the space we’re always dreaming about? It’s yours – and the creative ways you make our products part of your home is still what gets us out of bed each morning.
After all, there really is no such thing as the perfect home – there is only the perfect home for you.
The Best of Bed Threads




A Note From Our Founders
Our first home was tiny. Still, it didn’t matter to us because it was ours. We woke up feeling happy every day to live there.
It was only when trying to decorate that we realised that beautiful, quality products for our home that reflected our aesthetic and environmental standpoint weren’t easy to come by. We scanned far and wide – but nothing ticked all our boxes. Plus, when we looked for inspiration, we didn’t see the kind of space we were living in – and really loving living in! – reflected at all. This was when we came up with the idea for Bed Threads.
Our initial offering – 100% French flax linen bedding set with everything you need to sleep well – launched in 2017, and sold out in three weeks. From this humble set, our range quickly grew to include a wide selection of bedding colours (20+ and counting!), plus luxurious tableware, loungewear and bath essentials for every corner of your home, first in pure linen and now also in organic cotton. What’s more, we’re a carbon-neutral business, and everything we make is sustainably crafted to the highest standards.
We believe that your dream space can truly be wherever you are right now. So please, stay a while – and make yourself at home.
Genevieve and Alan
Founders, Bed Threads


The Bed Threads Difference
We thoughtfully design each of our products in Sydney, Australia to be loved, and lived with, for years to come. We’re selective about the fibres we offer, and only sell the products we stand by (and sleep on). When it comes to finding a new addition for your home, the choice is yours – our colour range and customisation tools ensure the options for creating a totally unique look are truly limitless.


Colour Forward
We’re known for our colours. Even Architectural Digest editors crowned us the brand with the “best array of colours” in 2024. Whether you’re after a vibrant statement or something more muted, our curated range of 20+ bedding hues is where your next colour story begins.

Build Your Own Bedding Bundle™
Our signature Build Your Own Bedding Bundle™was the first customiser of its kind. Choose only the styles, sizes, and colours you need, and watch your dream bed come to life. It’s bedding as it should be.

Designed in Australia
The relaxed Australian lifestyle is a well-rested one, too. Founded near Sydney’s iconic Bondi Beach, we’re a design-forward brand with a laidback aesthetic. By partnering with emerging artists, we bring the best of Australia’s creative scene to the world.

Sustainably Crafted
And we’ve got the certifications to prove it. Our fabrics are proudly OEKO-TEX100 or GOTS Certified, so you can be sure you’re only sleeping under the purest natural materials. We’re also a carbon-neutral company, and our packing is entirely plastic-free.
"There really is no such thing as the perfect home – there is only the perfect home for you."
- Genevieve and Alan, Founders

